I welcome 2025 announcing professional news with significant personal meaning. After three decades of providing volunteer strategic counsel to my alma mater, I have the privilege of formally transitioning Mizzou Athletics to a client to begin the last chapter of my career.
I'll provide growth and brand strategy consulting to Athletics Director Laird Veatch and his senior team to help harness the ever-evolving chaos of college athletics. A world with a chicken-and-egg dynamic in which revenue is essential to winning and winning is paramount to generate revenue.
Laird's vision is to significantly elevate Mizzou's place in college athletics by developing and/or maintaining consistently high-level winning programs.
An 11-year-old little buddy of mine asked me what I'm going to be doing for Mizzou (prompted by her parents, who are Mizzou alumni and close friends). I gave an answer I thought she would understand because she is already a competitor who likes sports: "I will be doing things to help us win more."
On the surface, winning games may seem like a shallow endeavor. Until we see and note how it brings people together every day from all walks of life to create moments that turn into treasured lifetime memories. Winning creates bonds and identities passed on through generations among families and friends. Winning stirs visceral emotions of pride and joy and leads to transcendent individual and communal experiences.
Winning is also a proven elixir to develop a magnetic brand for a university to attract more talented students and faculty, as well as increase support from alumni, businesses, and institutions for research and partnerships that positively impact people's lives.
I've always believed sport, like music, art, and other passions, is a meaningful distraction from life's existential needs and stresses. My goal is to help Mizzou Athletics make that distraction exponentially more meaningful to our students, alumni, and fans. hashtag#WillToWin
I'll provide growth and brand strategy consulting to Athletics Director Laird Veatch and his senior team to help harness the ever-evolving chaos of college athletics. A world with a chicken-and-egg dynamic in which revenue is essential to winning and winning is paramount to generate revenue.
Laird's vision is to significantly elevate Mizzou's place in college athletics by developing and/or maintaining consistently high-level winning programs.
An 11-year-old little buddy of mine asked me what I'm going to be doing for Mizzou (prompted by her parents, who are Mizzou alumni and close friends). I gave an answer I thought she would understand because she is already a competitor who likes sports: "I will be doing things to help us win more."
On the surface, winning games may seem like a shallow endeavor. Until we see and note how it brings people together every day from all walks of life to create moments that turn into treasured lifetime memories. Winning creates bonds and identities passed on through generations among families and friends. Winning stirs visceral emotions of pride and joy and leads to transcendent individual and communal experiences.
Winning is also a proven elixir to develop a magnetic brand for a university to attract more talented students and faculty, as well as increase support from alumni, businesses, and institutions for research and partnerships that positively impact people's lives.
I've always believed sport, like music, art, and other passions, is a meaningful distraction from life's existential needs and stresses. My goal is to help Mizzou Athletics make that distraction exponentially more meaningful to our students, alumni, and fans. hashtag#WillToWin
