Successful marketing and communication that captures hearts and minds relies on brand and marketing strategy based on insights about target audiences and accounts for the competitive landscape to find the most poignant positioning and resonant messaging for execution. Click on each of three categories below to see examples of strategy, content and writing in many formats - white papers and thought leadership, marketing and promotional copy, advertising, websites and landing pages, blogs, video, infographics, mobile UX, podcasts, social, e-mail marketing, public relations, brand strategy, voice and tone and more - in both digital and traditional channels. I've led strategy and execution to inspire and sustain engagement with audiences - consumer and business-to-business decision makers, and influencers such as editorial media and industry analysts - in financial services, healthcare technology, telecom, pharmaceuticals, education, food service and college and professional athletics.
Communication
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Brand
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Marketing
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