Brand Strategy, Positioning and Messaging
Providing consulting on a variety of brand strategy work for this 100-year plus company that helps advance scientific research to enable breakthroughs and innovation globally in multiple industries including consumer products, pharma, chemistry, life sciences and academia. Have provided counsel on owned-IP thought leadership, pricing positioning and content strategy as well as executed advertising concepts. Due to the time-sensitive and proprietary nature of work, I can't provide examples at this time as I do for other work on this site, but will describe the general nature of the work while protecting confidentiality.
Building a Brand for a New Product
This landing page provides a comprehensive view of our newly launched financial wellness platform, Momentum, which is an employee benefit that provides financial guidance for every personal and professional moment that matters in their lives. In a very crowded space, it's important to show the breadth and depth of an offering as well as evidence and data that employees desire such a benefit. We send HR benefits professionals to this landing page from multiple marketing channels including e-mail, LinkedIn ads, HR media and more.
Presenting a Story of a New Brand Vision & Strategy
Wrote the refreshed Cerner brand story and worked with creative services to design a corporate presentation to communicate new brand to various audiences including new prospects, media, analysts and the community.
Bringing New Brand to Life through Voice & Tone
Developed brand strategy based on competitive landscape, client insights and company future strengths and then developed a new voice & tone to communicate that brand strategy.
Infographics Reveal Strategic Vision for Healthcare
Worked with creative services to develop this infographic of the healthcare continuum of care that Cerner’s HealtheIntent software program impacts. Used in PowerPoint presentations and collateral for sales support.
Infographics Tell a Brand Story
As part of the new brand refresh and website, used infographics to present the new brand and the company story instead of copy.
