RAVI DASARI
  • Work Portfolio
    • Communications Content
    • Brand Content
    • Marketing Content
  • Personal blog

The Gray Area

Curiosity: A catalyst for a more informed, understanding world

4/20/2023

 
Picture
I’ve always been a dog person. They love unconditionally and always give and want attention. Cats are different. They love you when they feel like it – usually when they want to land the trifecta: food, attention or affection. Other than that, they are often indifferent.

Then I met my friends Clara’s and Vic’s cat Chester. Beyond his cuteness and cuddliness-on-demand - his demand - there is something special about him.

Chester certainly is interested in food, attention and affection, and so, so much more. He is never indifferent. His curiosity is endless. He is interested in chasing his tail as if it’s a separate living being and not an appendage. In climbing the Christmas tree to see what treasures or treats might lurk in the branches only to get stuck and meow for assistance. In pawing at every bag and box wondering if it contains food or toys, or something that he can turn into either. In every nook and cranny that leads him to get stuck in the three-inch space between the refrigerator and counter. In the photo above he’s finding wonder in a moment of either self-recognition or self-reflection staring at a portrait of him and his big sister Chunky.
​
All these observations made me realize what’s so special about Chester. He is perpetually curious. A lifetime learner. There are lessons in that for all of us humans.
Chester scoffs at the proverb “curiosity killed the cat.” It’s not that he has no fear because he’s a bit of a chicken when it comes to loud noises or larger dogs, like his periodic guest and brother Melvin, a mid-size beagle/hound four times his size. But his fear and uncertainty dissipates in almost every other circumstance and his penchant for investigating, observing and experimenting is boundless.

If only more humans had that thirst of curiosity, a powerful elixir that has sometimes changed the world:
​
  • We may still be living in darkness after sunset if Benjamin Franklin wasn’t curious enough to fly a kite in a thunderstorm in 1752.

  • Millions of lives have been saved because Alexander Fleming was curious about the properties of mold and accidentally stumbled upon penicillin, the world’s first anti-biotic.

  • Our cars and phones give us directions on GPS because the U.S. Department of Defense was curious about how it could use satellites to track submarines.

  • Many can work from anywhere now, connect with each other immediately and research answers to just about anything with just a click or two because of Tim Berner-Lee’s curiosity about whether the military communications system the ARPANET could be turned into something that everyone in the world can use to make their lives easier – the INTERNET.

Curiosity doesn't need to have such profound impacts. However, an increase in more subtle curiosities in aggregate can also dramatically change our world. Some of the divisiveness that exists today is because of a lack of curiosity for anything that is different than the world that one lives in or has experienced. Some folks get embedded in their own beliefs and perceptions and refuse to acknowledge that there is not only another “side” but that a prism of perspectives exist, each of them with their own measure of validity.

Though it may seem pollyannish, what would happen if people are curious enough to ask themselves one simple question about any issue, and then follow-up to find the answer:

  • I wonder why they feel/act that way?

Asking that question – and finding answers – can lead to a journey of discovery and understanding that someone embedded in pre-conceived notions and their own cultural, religious or political ideals never imagined. That doesn’t mean that anyone has to change their own convictions. Just that they may understand why others are just as convicted to their ideals and points of view.

Curiosity also has great benefit in a business context. Companies – large and small – invest time, effort and capital to bring products or services to market, which leads to inherent bias that they are truly unique or the greatest thing since sliced bread. Sometimes they have decided for their customers and prospects what they think they would like.

Some of the strongest brands in the world have had an “ivory tower” mentality that "if we build it, they will buy it." The world’s most-recognized brand Coke launched “New Coke” in the mid-1980s and failed miserably as its loyal customers asked for a return of the original Coke (now Coke Classic). In the mid-2000s, Google thought it could just build the “Google+” platform and its many search users would migrate from Facebook because of the power of Google. Both failed to be curious about their customers and ask another simple question:

  • What do you think about this?

In some senses, as much as social media is berated by many as a curse, it has opened up avenues to those who are curious about other cultures, history, music, sport, science, entertainment and so much more. On TikTok or Instagram, one can learn about theories on how the universe was formed or the Bible’s teachings of how God made the world; look in on lively debates from many sides – not just two - about topics like abortion rights, Affirmative Action and LGBTQ rights in a philosophy class at Harvard; and discover how things are made, recipes for non-foodies and how to start a fitness program.

All it takes is curiosity. An intent to learn more than you know today. A desire to understand even if you don’t believe in another point of view.

Chester’s curious. Be like Chester.

Comments are closed.

    About the Gray Area

    The world is a better place when we work as a team, listening, understanding, thinking and then talking with each other about solutions to our challenges. Too often, we lose sight of that and become entrenched in what we already know or experienced, rather than consider what we haven't.

    The Gray Area may highlight examples of solutions derived by saying "what about?" "why not?" or "think about." Sometimes, it will surface unconventional ideas for potential  solutions.

    Topics could include leadership, policy, sports, economics, music, culture and more.

    It's a place for possibilities, not absolutes.

    Please feel free to share your own thoughts about Gray Area posts on LInkedIn, Twitter and Facebook.
    Picture

    Ravi Dasari

    I was born with critical thinking, trained to think objectively in  journalism school at Mizzou, and to think about many perspectives at business school at Mizzou and Duke.

    I've enjoyed a marketing career in which success hinges on understanding human behavior and attitudes of people of different ages, background, cultures, beliefs, etc.. All of this has reinforced to me that our collective thoughts are greater than the sum of their individual parts.


Ravi Dasari  I  ravi@rdmc2.com  
  • Work Portfolio
    • Communications Content
    • Brand Content
    • Marketing Content
  • Personal blog